How do I get my website to show up in AI searches?

AI search engines extract answers from clearly structured, declaratively written pages. The fastest way to show up is to add FAQ schema to your service pages, put a Quick Answer block at the top of each pillar page, write copy in direct-answer form rather than marketing prose, and wire JSON-LD (Organization, Service, FAQPage, Article) so AI engines can parse your authority. SiteWise builds all of this into every website by default.

How to appear on ChatGPT search results?

ChatGPT cites pages whose content is structurally extractable and authoritatively positioned. Three things move the needle. First, write content as direct answers to real questions rather than as keyword-padded prose. Second, mark up your pages with FAQPage and Article schema. Third, build third-party citations (industry mentions, original research, expert quotes) so the model treats your site as a primary source. A site built without these patterns is invisible to ChatGPT regardless of its Google ranking.

Is SEO dead or evolving in 2026?

SEO is evolving, not dead. Google still drives the majority of organic traffic for most businesses, and the SEO fundamentals (technical health, search intent, on-page structure, internal linking) still apply. What is changing is that AI engines have become a parallel discovery channel, and pages built for traditional SEO are not automatically optimized for AI citation. The modern playbook does both, on the same site, on the same build.

How does SiteWise's SEO work for agency client websites?

Every build ships with the search foundations already in place, at no extra cost: a page for every service, a page for every service area, and structure that answer engines can quote. The ongoing program is separate, sold per client site, and it is a monthly line you can run whether or not you have ever sold SEO before. If you already do, this is the site your existing work has been missing.

Search visibility, end to end

Generative engine optimization for websites that need to rank and get cited.

Built to rank in Google. Built to show up in ChatGPT, Perplexity, and AI search. A website that shows up in both, on the same build.

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Quick Answer

What is generative engine optimization for websites?

Generative engine optimization (GEO) is the practice of structuring a website so AI search engines (ChatGPT, Perplexity, Google AI Overview) can extract and cite its content. It complements SEO by adding structured FAQ schema, Quick Answer blocks, declarative direct-answer copy, and JSON-LD that AI engines parse. SiteWise builds GEO into every website by default and offers ongoing GEO maintenance as a separate retainer.

Why now

Search is no longer one channel.

The queries that used to land on Google's first page are increasingly answered inside AI engines. Buyers ask ChatGPT for vendor shortlists. Researchers run product comparisons in Perplexity. Operators check facts against Google AI Overview before they click anything.

A website not built for AI extraction is invisible in those answers. The page can rank fine on Google and still never be cited by an AI engine, because the structures that AI engines prefer (FAQ schema, Quick Answer blocks, declarative direct-answer copy) are not the structures that traditional SEO content production tends to produce.

Most agency websites have not been rebuilt with GEO in mind yet. The ones that are structured for it now are the ones showing up when people ask ChatGPT and Perplexity for a recommendation.

AI engines are already answering the questions people used to Google. Most agency websites are not built to be cited in those answers.

What is included

SEO and GEO are not the same thing. We do both, on purpose.

Two columns. Two parallel deliverable lists. Both run on every site.

SEO

Search engine optimization

Real strategic SEO, mapped page by page to the search intent that converts. Every page is built around that intent from the first draft.

Real keyword research, mapped to search intent and conversion stage
On-page SEO: titles, meta, headings, internal links, image semantics
Technical SEO: schema markup, sitemap, robots, page speed, security headers
Conversion-focused content architecture, not stuffed paragraphs
Site structure tuned to the SERP your client actually competes in

GEO

Generative engine optimization

Built into the site during the build itself, live the day the site ships. Every relevant page is structured for AI extraction.

Structured FAQ schema on every relevant page
Quick Answer blocks at the top of service and pillar pages
Declarative, citable copy patterns AI engines prefer to extract
Third-party citation strategy and authority surfacing
Full JSON-LD: Organization, Service, FAQPage, Article, HowTo, BreadcrumbList

Built differently

Content built from your client's own expertise.

Generic AI blog content does not rank, and AI engines have started to discount it in their citations. Pages that read like a thousand other pages get treated as a thousand other pages.

Our proprietary blog content tool takes a different path. It runs a structured interview with people on your client's team, surfaces the specific operational expertise that lives in their heads, and formats the result as direct-answer Q&A content optimized for both Google ranking and AI citation. The tool draws out expertise that already exists on your client's team.

The output reads like a real industry operator wrote it, because a real operator did. It just had help structuring the answer for both search engines and AI engines.

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Two delivery models

Built into every site. Extended through a separate retainer.

The site ships with the foundations. The retainer is what scales them into ongoing growth. You can take the build alone, or pair it with monthly work.

Built into every site

Foundations, included

Every site we build ships with the SEO and GEO scaffolding done. No upcharge. No add-on package. The website goes live with the structures already in place.

Title tags, meta descriptions, and OpenGraph wired per page
FAQPage and Service JSON-LD on every relevant page
Quick Answer blocks above hero on service and pillar pages
Internal linking architecture and breadcrumb schema

Included on every build

Ongoing retainer

Growth, monthly

Post-launch, the retainer turns the foundations into compounding organic growth. Real monthly publishing, real citation work, real ranking management.

Monthly blog posting via the proprietary interview-driven tool
Backlink and citation strategy, executed not just recommended
Ranking and AI-citation monitoring with monthly reporting
Content updates, new pages, and topical cluster expansion

Retainer pricing is volume-based. See pricing or book a call for your tier.

Common questions

Direct answers to the questions we hear most.

AI search engines extract answers from clearly structured, declaratively written pages. The fastest way to show up is to add FAQ schema to your service pages, put a Quick Answer block at the top of each pillar page, write copy in direct-answer form rather than marketing prose, and wire JSON-LD (Organization, Service, FAQPage, Article) so AI engines can parse your authority. SiteWise builds all of this into every website by default.

Search visibility, built into the website from day one.

One call. We can scope the build, the retainer, or both.

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See white-label details

30-minute call. No hard sell.